Le shark what a brand. About the Shark brand

Is a famous sportswear company based in Italy which originates in a small hamlet near the northern city of Milan.HistoryPaul Shark was founded by Billy Mac in 1921 in Masnago, Trezzano sul Naviglio, less than 10km from Milan. The company started… … Wikipedia

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Books

  • True Stories of Survival, Dowswell Paul, From shark attacks to exploding spacecraft and mutiny at sea, this book tells the true stories of people who have stared death in the face and against the odds, lived to tell the tale. Part... Series: Young Reading Publisher:

Paul & Shark is a well-known brand of mid-up Italian sportswear with a shark logo that is well recognized all over the world. For many men and women, this brand is synonymous with freedom, casual elegance and comfort.

The history of the brand began almost a hundred years ago back in 1921, when an Italian named Giuseppe Daco opened his small textile factory near Milan. At that time it was called Maglificio Daco and made sweaters, blouses, gloves, sleeveless jackets and bath suits. Giuseppe Daco's business soon grew and flourished until the Second World War, deliveries of his products were carried out to a variety of countries: Egypt, Palestine, Morocco, North America, etc. But with the outbreak of the war, a crisis arose for the enterprise, and production began to decline.

Things were so bad that there was a real threat of complete bankruptcy of Giuseppe's company. The enterprising Jean Ludovico Dini helped the factory to revive. And on March 4, 1957, the company started operating again, but was renamed Dini & Shark. Jean Ludovico was a chemist by profession and had the most minimal knowledge of the textile business, but had good business connections, which helped him in the development of the brand. At the same time, the unique and recognizable logo of the Paul & Shark brand with the image of a shark begins to take shape.

The origin of the brand name is very unusual. Dini saw the Paul & Shark sign on one of his sea voyages. It was just an inscription on the sail of one ancient schooner of the 18th century, but it predetermined the fate of the brand. Coincidentally, Paul is the name of one of the sons of Jean Ludovico Dini, who was captured by the idea of ​​​​creating this brand even more than his father. Paul (or Paolo in Italian) even specially equipped a living room for himself on the territory of his own factory in order to spend as much time as possible at work.

Officially, the brand called Paul & Shark was registered in 1977 in Italy. And then a rather original way of self-identification was chosen - the packaging boxes for the brand’s products were metal tubes, which at that time were used only for transporting alcoholic products. And also the marine theme was directly traced through the main dark blue color of any item from the Paul & Shark collections.

The company's main emphasis is on the production of high-quality waterproof windbreakers. There is also a large selection of clothing for leisure, sailing, diving or tourism. In a shirt, sweater, jeans or tracksuit from Paul & Shark, you won't be afraid of any weather surprises. Additionally, shoe collections are produced, as well as numerous accessories. Not long ago, women's and men's collections were perfectly complemented by children's clothing for children from 0 to 14 years old, which significantly increased the brand's target audience.

The main client of Paul & Shark is a man or woman aged 25-55, whose life is eventful. He manages to conduct business, play sports, travel and enjoy outdoor activities. In his free time, he prefers to wear light and practical clothes. The Paul & Shark label represents smart luxury with an emphasis on quality, classic and modern Made in Italy style. Women's collections are often complemented with glamorous details, for example Swarovski crystals. The series of accessories includes men's and women's bags, backpacks, shoes, hats, scarves and neckerchiefs, etc.

The Paul & Shark brand is known all over the world: more than 400 points of sale in more than 150 countries (Italy, USA, China, Russia, UAE, France, Argentina, etc.). As well as any of the brand’s products, be it clothing, shoes or accessories, can be purchased on the official website of the Paul & Shark company and in many of the largest online sites selling fashion items. In the UK, the brand is especially popular among fans of Manchester United and Sheffield Wednesday football clubs.

Designers of the Paul & Shark brand create their beautiful collections especially for those who are not used to distinguishing between the concepts of comfort and style. The expansion of the sports range has allowed Paul & Shark to gain worldwide recognition. Currently, the brand produces not only sportswear, but also casual collections. These are wonderful and practical items for everyday wear and outdoor activities. This style includes lines of women's, men's and teenagers' clothing, as well as accessories. A bright and unique accent of the brand’s collections is a gold pendant in the shape of a shark.

Paul&Shark brand employees pay increased attention to environmentally friendly production and high quality materials used. To achieve this, serious experiments are carried out: for example, testing of a new water-repellent fabric called Typhoon took place at a depth of twenty meters! Therefore, Paul&Shark brand clothing allows you to feel comfortable and independent in any weather. The label of a brand's items is most often accompanied by a booklet that describes all the features and characteristics of a given clothing model.

1.Paul & Shark is a well-known brand of Italian sportswear of the mid-up class with a logo well recognized all over the world - the shark. For many men and women, this brand is synonymous with freedom, casual elegance and comfort.

2.The history of this brand began about a hundred years ago in 1921, when an Italian named Giuseppe Daco opened his small textile factory near Milan. Then it was called Maglificio Daco. The factory was engaged in the production of sweaters, blouses, gloves, sleeveless jackets and bath suits.

3. Quite quickly, Giuseppe Daco’s business grew and flourished until the Second World War, however, with the outbreak of the war, a crisis arose for the enterprise, and production began to decline.

4. The factory was doing poorly, there was even a real threat of complete bankruptcy of Giuseppe’s company. The enterprising Jean Ludovico Dini helped the factory to revive. He was a chemist by profession, had the most minimal knowledge of the textile business, but had good business connections. This helped the development of the brand. It was during these years that the unique and recognizable logo of the Paul & Shark brand with the image of a shark began to take shape.

5. It is worth noting that the origin of this brand is quite unusual. Jean Ludovico Dini saw the Paul & Shark sign during one of his sea voyages. It was just an inscription on the sail of an ancient schooner of the 18th century, however, it was this that predetermined the fate of the brand.

6.Officially, the new Paul & Shark brand was registered in 1977 in Italy. And then a rather original way of self-identification was chosen - the packaging boxes for the brand’s products were metal tubes, which at that time were used only for transporting alcoholic products.

7. The marine theme was directly traced through the main dark blue color of any item from the Paul & Shark collections.

8.The company's main emphasis is on the production of high-quality waterproof windbreakers. There is also a large selection of clothing for leisure, sailing, diving or tourism.

9.The main client of Paul & Shark is a man or woman from 25-55, whose life is eventful. The Paul & Shark label represents smart luxury with an emphasis on quality, classic and modern Made in Italy style.

10.The Paul & Shark brand is known all over the world. Any product of the brand, be it clothing, shoes or accessories, can be purchased on the official website of the Paul & Shark company and in many of the largest online sites selling fashion items.

Movement, dynamics, action, strength and speed are the main qualities inherent in true masculine nature. The authors of the watch brand Shark are well aware of this, having created the first collection of accessories for men in a distinctive sporty style in 1997 in Los Angeles. The idea to create a watch specifically for active, temperamental and purposeful young men was embodied in the charismatic design of the watch, decorated with a corporate logo in the shape of a red shield.

Why Shark?

Translated from English, Shark means “shark”. This famous sea predator is on the move all its life, just like those for whom the Shark branded watches are intended. The main target audience of the brand is young, active men who love sports and never stay in one place. The watch design and brand concept also does not stop and is constantly in motion, finding new and interesting solutions. A significant feature of the design of Shark watches is the use of red color, which looks very impressive and bright, reflecting the temperament and hot temperament of true connoisseurs of the style of these wrist accessories.

Since 2010, the design and concept of Shark wristwatches have undergone serious development, resulting in several separate collections of wristwatches. All brand products are distinguished not only by their bright and dynamic design, but also by their impeccable reliability. From the high-precision quartz movement in each model to the durable mineral glass that protects the steel case, each watch is of high quality down to the last detail. During the production process, all components of the products undergo careful control and many tests to ensure impeccable quality and reliability of branded watches.

Today we have access to watches in four main collections: “SHARK fashion” (fashion), “Racing SHARK” (race), “Duo SHARK” (double), as well as a limited line of watches “Limited Edition”. Any young man looking for a reflection of his hot character and an insatiable thirst for movement will find a suitable model to match his personality.