During the economic crisis, people are not able to often buy new shoes, so they resort to the services of repair shops. The services of shoemakers are now in demand, and the services of good craftsmen are especially in great demand. Therefore, the creation of a shoe repair business is a promising direction, in demand, which will bring payback in about 2-3 years.
First steps when opening a shoe shop
So, we open the workshop "Horseshoe". To conquer the market, we will offer our clients: express repair, stretching, dry cleaning, restoration and painting of shoes. To improve customer service, we will offer zoning of the premises: one for the workshop itself, the second for receiving and issuing shoes. The next feature will be the issuance of shoes in branded packages and with a guarantee, for example, for 2 weeks. The employee issuing and accepting shoes will work in a corporate suit and gloves of the appropriate color. This will increase the reputation of the workshop and will attract additional visitors.
What documents will be needed?
First, register as an individual entrepreneur. Next, we register with the tax office, the pension fund and other authorities. It is also necessary to obtain permission from the SES, the fire inspectorate and Rospotrebnadzor.
Choosing a place for a shoe repair shop
We are looking for a room. Of course, it would be nice to open a workshop in the city center, where business centers are located and there is a large flow of people. But in most cases, "bread places" are already occupied. Do not be upset, you can get a stable income in another microdistrict by finding the right room. You need to look for a place in a residential area where the main flows of people heading to the metro or to the main transport stops pass. The workshop may look like this: a stand-alone kiosk or a room located in the basement or on the 1st floor of the building. Consider the option of renting a room in a building. The area of such a room must be at least 30 sq.m.
What else to pay attention to?
The mode of operation is also important for the development of its customers. The shoe shop should work at a time convenient for the client, for example, from 8.00, when the customer can bring shoes for repair before work, and until 20.00, so that he can pick them up. Also, the workshop should work on weekends, for example, on Saturday and the first half of Sunday, when customers solve their domestic issues.
How much money do you need to start a shoe repair business?
Setting up the workshop room
The next step is the arrangement of the premises. We do cosmetic repairs, change the wiring diagram, purchase hoods, ceiling lamps. All this will require approximately 75,000 rubles.
Choosing equipment and consumables
We buy equipment, we try to buy European equipment, it is of better quality than domestic equipment. At the initial stage, you will need: shelves where shoes will be stored, 2 fans, special. clothing, machine tools, sewing machine, drills, hand tools. We will spend about 200,000 rubles on this.
We purchase consumables necessary for work: locks, heels, prevention, heels, polyurethane, glue, paint, leather, etc. We will spend approximately 15,000 rubles on this.
We create and promote the site
There is also another expense part - the site: you will need money to develop your business cards and support it throughout the year, it will cost 14,000 rubles.
Total: a little over 300,000 rubles.
Shoe workshop running costs
For current expenses, we include the rent, which will be 18,750 rubles and utility bills, burglar alarms and the Internet will amount to 7,500 rubles. Total: 26,250 rubles.
Salary of employees: the owner of the business and the second shoemaker will work in the shoe shop, their salary will be 7,500 rubles each, their motivation depends on the amount of work performed by each master. In addition to the masters, a shoe receiver will work (it is desirable that it be one of the relatives to reduce costs), who will simultaneously monitor the site, prepare reports for the fiscal authorities and clean the workshop. His salary will be 12,500 rubles. Total 27,500 rubles.
We are laying another 12,500 rubles for detergents, stationery, and other consumables.
Total: 66,250 rubles.
Marketing and Advertising
We will sell services via the Internet, offer customers various promotions and discounts. For the successful development of a business, it is not random visitors that are important, but regular customers.
During the holidays and vacations (winter and summer), in order for the business not to be idle, it is recommended to offer related services to customers: repair bags, replace zippers and buttons on leather products, and others. If the client wishes to receive an express repair, he will receive it within the agreed time frame, but he will have to pay 2 times more for urgency. In the future, it is possible to offer customers the acceptance of online orders, shoes are brought and taken away by a courier, their service is paid additionally. You also need to order branded packages, business cards and flyers. And most importantly, make a good sign.
Total: 25,000 rubles at the start and 12,500 rubles monthly.
How much can you earn from shoe repair?
If 10 clients visit the workshop every day with an average check of 375 rubles, then you can earn an income of 112,500 rubles per month. We subtract from this amount the current (66,250 rubles) and marketing (12,500 rubles) expenses and get 33,750 rubles. If you take into account the start-up and marketing costs (25,000 rubles), then the project will begin to pay off in 18-25 months.
As in any business, there are also risks here: currency fluctuations and a decrease in orders in summer and winter. You can protect yourself from a decrease in orders, for example, by repairing bags and leather goods. But from fluctuations in the exchange rate - no. Shoemakers are directly dependent on the currency, as they buy consumables mainly abroad. Therefore, it is necessary to reduce the risks to a minimum: buy consumables in the off season or when the national currency is strengthened.
It is necessary to open a shoe repair shop if a businessman understands how to repair shoes in general. Currently, the lineup is constantly changing, and breakdowns are changing accordingly. To repair shoes, you need to apply all the knowledge, in general, you need to be a professional in your field. Shoe workshop in our time will not be a loser, shoes will wear out, which means that good craftsmen will always be with work.
What OKVED must be indicated for a shoe repair shop
Any business entity, regardless of its organizational and legal form, when submitting the necessary documents for registration, indicates the OKVED code of the type of activity that is going to be carried out. To repair shoes, go to chapter S and here select code 95.23, which corresponds not only to the repair of shoes, but also to other products made from leather.
Which taxation system to choose for a shoe repair shop
To pay taxes when providing the above service, we choose a single tax on sane income. As an alternative, a businessman has the opportunity to use the patent taxation system or simplified taxation. The latter allows you to choose one of two options for paying taxes:
- pay 6% income tax;
- pay 15% of net profit, i.e. the difference between total income and expenses incurred. In this case, for payment, you will need to provide documents that confirm the costs associated with the provision of shoe repair services.
Do I need permission to open
Opening a shoe shop will require the businessman to obtain some permits. In particular, they will need to contact:
- Rospotrebnadzor;
- sanitary and epidemiological station;
- fire inspection.
business technology
When choosing a location, the best option would be the location of the shoe workshop in crowded places. These can be large retail facilities, close to parks and squares, large enterprises, etc.
Advertising company. There is no need to cut costs here. The number of customers will also depend on how high-quality and extensive the advertising of a new shoe repair shop will be. To do this, it is necessary to place advertisements at public transport stops, on the doors of entrances and shopping facilities, in public transport, etc.
In addition, do not forget about outdoor advertising: a signboard, advertising billing, etc. The Internet will provide a huge help in advertising. It will allow you to declare yourself to a huge number of interested customers. You can place an ad on various city sites, with the expansion of activities - create your own website, where you can place all the necessary information.
What is the article about?
Business Relevance
Shoe repair is a demanded service that will always be relevant. Working in it, the entrepreneur is protected from crisis market phenomena, receives a source of stable income. By developing a customer base and increasing customer loyalty, you will increase profits and be able to expand your business.
Opening costs and average market profitability of shoe shops
A workshop for middle-income clients opened in Novosibirsk brings in about 100,000 ? per month. The payback period for a business opened from scratch is about 15-20 months.
You can expand your business by offering additional services (making keys, sharpening skates) and selling related products - heels, locks.
Costs for starting a business in Novosibirsk:
Monthly expenses:
Business registration, documents and permits
You need to register as an individual entrepreneur by choosing a form (patent, UTII), contacting the tax office and registering with the Pension Fund. For cash payments, a cash machine is required. For work you will need:
- Obtaining permits from Rospotrebnadzor, SES, fire inspection
- Obtaining technical specifications and drawing up an agreement on the provision of an electrical network (power - 10 kW)
- Conclusion of contracts - on rent, disposal of solid waste, provision of space for advertising on the facade of the building
- Registration of relations with personnel - employment contracts, contract for the provision of outsourcing services
Choosing a place for the workshop
For a business with the prospect of growth, you need a workshop with an area of 15-20 sq.m. Usually they are placed in sleeping areas - on the first floors of houses (with a separate entrance) or in kiosks. For rent, choose places with a reliable power source:
- In areas with a large number of residential buildings
- In the immediate vicinity of shoe stores, supermarkets, markets, shopping centers
- Close to metro, ground transport stops
Equipment and accessories
For a standard shoe shop you need:
This is the minimum - to work on good equipment, to provide additional services, you need investments of about 350,000 ?. We need components and materials - sets of shoe hooks, needles, abrasive skins, polyurethane and so on. They will take about 10,000 ?.
Suppliers and personnel
Network suppliers sell components and equipment, as well as advise customers on the choice of heels, heels, and materials. To save money, you can buy used equipment from private sellers. There are tools in the markets, in construction hypermarkets.
For the workshop, you need at least one master (if you yourself are not an expert in this field), as well as an accountant who will keep records of materials, funds and submit reports. Personnel costs in Novosibirsk are:
Business advertising
- A noticeable sign on the facade, a showcase with a large inscription
- Advertising with the help of flyers near the metro, social networks, forums of residents of the residential complex
- Discount system, discounts, promotions
Advertising examples:
How to advertise a shoe repair shop and leather goods How to design a sign and showcase for a shoe repair shopComparison of the costs of opening a shoe shop and buying a ready-made atelier
Let's compare the costs of opening a workshop from scratch with the costs of acquiring a shoe repair shop and making keys. Room area - 16.5 m? (Novosibirsk city).
When comparing the initial costs, starting a business is more profitable. But at the same time, the owner loses time on official approvals, is forced to develop a customer base and work “in the red” for quite a long time. In the long run, the finished business pays off more efficiently.
Browse our catalogs: here are the current offers for the sale of shoe repair shops for different regions of Russia:
- In St. Petersburg
- In Moscow
- In Russia
When there are crisis phenomena in the country, many find themselves unable to buy new shoes for themselves and turn to workshops. The services of professional shoemakers are in demand both in large and small cities. This type of business is quite stable and is able to bring money to the owner all year round. This direction is also relevant because, according to statistics, every tenth shoe pair requires repair in the first year of wearing. The footwear industry is large and the demand for repairs will only increase. This business plan for a shoe repair shop will help you organize such a business yourself, get a quick payback and minimize investments.
Project Summary
The main goal of the project is to organize a workshop that will provide shoe repair services to the population. Success will depend on the efficiency and quality of the work. We set ourselves the following tasks for the future:
- Expand the list of services (repair of other items made of leather and leatherette).
- Achieve payback and increase the workshop over time (hire employees and reduce the amount of work done independently).
To begin with, we will choose the format in which the institution will work. There can be three of them: economy, medium and premium. The first does not require large investments: this is one master (usually the owner himself), and the work takes place in a small kiosk. The medium format is a few craftsmen, professional equipment and a wide range of services. The premium option is focused on servicing expensive branded shoes (yes, the rich sometimes repair them too). It is suitable for opening in areas of the city where wealthy people live.
This shoe repair shop business plan with calculations focuses on the medium format. The entrepreneur himself is a qualified craftsman with extensive experience in such work.
Registration
The first cost is the registration of an individual enterprise. Produced independently, payment goes only to the state duty.
You also need to select OKVED codes, which will tell the tax authority what exactly the company will do. In the case of a shoe shop, 95.23 must be entered.
In addition, you will have to purchase and issue a modern-style cash register.
The premises require permits from the fire service and Rospotrebnadzor. Everything will take about 20 thousand rubles.
Premises for rent
Basement and basement floors are ideal for a shoe workshop. Such rooms are inexpensive, and the noise produced during work will not disturb the neighbors. 30 sq. is enough. m, on which all the equipment will be located and 2-3 shoemakers will be able to work. It is also worth providing a separate room for the receiver. This employee will meet customers and offer services.
The rent of the premises will cost about 10 thousand rubles per month. The place to choose is a walk-through, where there is a large flow of people. The central part of the city and its busiest streets with a large number of pedestrians are ideal. Some workshops are located in large shopping centers, which is also a great option. Shopping malls typically charge lower rents for their sites compared to stand-alone city buildings.
The property may require a small investment in cosmetic repairs. It will cost about 20 thousand rubles.
Purchase of equipment
In order to repair shoes quickly and well, an entrepreneur must take care of purchasing the necessary equipment and special shoemaking tools. This is perhaps the main expense item that is necessary to open your own business. The minimum set of equipment is as follows:
| Name | price, rub. |
| Glue hotplate | 1 000 |
| Professional boot paw | 2 000 |
| winepress | 2 000 |
| Drill | 1 000 |
| Processing machine | 30 000 |
| sewing machine | 5 000 |
| Air compressor | 15 000 |
| Burner | 2 000 |
| Small shoemaker's tools | 5 000 |
In total, it turns out that the equipment will require investments of 63 thousand rubles. It is best to buy tools and appliances new, then they will last longer without repair and maintenance.
Recruitment
If for an economy workshop located in a kiosk, only one person is needed, which is usually the entrepreneur himself, then for a medium format, at least 3 employees will already be required. These are shoemakers who will be engaged in repair and restoration, and an inspector.
It must be remembered that there are not so many professional and trained shoe repair specialists. They are taught only in some educational institutions. The bulk of the craftsmen are self-taught.
To find a master, you should attract him with a decent salary. You can also hire an apprentice for a lower salary, who will perform simple work and gain experience.
Consider the wage fund of each specialist of the institution:
| Profession name | Monthly rate |
| shoe repairman | 25 000 |
| Journeyman | 15 000 |
| Acceptance Master | 12 000 |
Every month, 55,000 rubles will have to be allocated for salaries.
Advertising and marketing
The main thing in this business is the right choice of a place with a large number of potential customers. No less significant is word of mouth. People from neighboring districts will also go to a qualified repairman.
Perhaps you should experiment with maintaining publics on the social networks VKontakte and Instagram, but the effectiveness is not guaranteed.
More expensive methods of offline promotion and the Internet will be ineffective.
Sample price list
The shoe shop always offers a fairly large list of services. And the larger the workshop, the longer this list. We are considering an example that is suitable for a medium-sized establishment.
Required investment
Starting injections
The cost of entering this business is low. In the table below, we will clearly demonstrate what costs will be needed to enter this business.
To enter into this activity, you need to have an amount of 113.8 thousand rubles. The amount is small, so even a novice entrepreneur will be able to find it to do this business.
Monthly payments
Monthly payments include:
Thus, we need 85 thousand rubles per month.
Income
If about 20 people visit the workshop every day, and the average check is 200 rubles, then with 24 working days you can have about 100 thousand rubles a month. It is obvious that the yield is insufficient. Therefore, the best option would be for the employer to combine one of the functions: either the main master, or the master-receiver.
In this case, you can count on an income of about 30-35 thousand rubles per month and a profitability of 35%.
Eventually
The shoe business experiences both ups and downs of seasonal demand, although in general there will be customers all year round. A slight decline is usually observed in the summer season. If materials are bought abroad, then the influence of currency fluctuations still affects here, which must be taken into account. It is reasonable for a businessman to open such an institution only if he is at least a little versed in the shoe business. Because shoe repair has many small but important nuances, and if they are not taken into account, then things will not work. Despite the low profitability, the profits of the workshops are stable.
Let's omit the legal formalities, since this business is no different in the rules of registration from any other. Moreover, at the moment there are several ways to register your own business, which are available to everyone, even without the necessary experience. For example, you can register an individual entrepreneur, choose a form of taxation and prepare the necessary documents in 15 minutes without leaving the Internet. Let's get straight to the technical details of organizing the case.
Despite the fact that the "shoemaker" is an ancient profession, which is not one century old, it should not be considered obsolete. The services of people involved in this business are always in demand. Which translates into a good and constant income. An additional plus of this business is career growth. Initially, by repairing shoes, you can quickly accumulate the necessary amount to organize a shop for individual tailoring of shoes, accessories and bags, thereby providing yourself with a wider range of customers.
Necessary equipment
The first thing you need to get started is a sewing machine. Experienced craftsmen advise not to save on this, as the sewing machine is the face of the artisan. The same can be said about the rest of the equipment. Of course, at the start you can buy a used tool if you are well versed in it.
In addition to a sewing machine, you will need a multifunctional machine. It is necessary for any master, regardless of what craft he is engaged in.
You will also need accessories, repair kits, fasteners, in general, everything without which it will be impossible to complete the order. Here is a small list of the initial kit that any shoemaker should have:
- heels,
- heels,
- Leather in several colors, for repairing leather shoes,
- Heel pads for women's shoes,
- Glue universal rubber,
- Paint for leather and fabric,
- shoe nails,
- strong threads,
- arch supports,
- soles,
- Lightning.
It will also be nice if you take care of a high-quality hood and a lamp in the workplace, since good lighting and fresh air are necessary for full-fledged work. Glue in a liquid state is quite toxic, so do not neglect the hood.
Set up two tables in the work area. This is necessary so that work can be done on one table, and on the other, it is possible to inspect incoming shoes, fill out receipts and carry out other operations that are not directly related to direct repairs.
Choosing a place for shoe repair
Do not chase the premises in the shopping complex. It only seems profitable at first glance. Yes, there is really a lot of turnover, but it is worth remembering that people come there for new purchases, and not for repairing old shoes. The best you can expect is an instant repair for a loose heel or unfastened zipper. That is, there will be many orders, but they will be small and inexpensive. For those who are extremely tight on funds, such a thing will be a good start, but in other cases it is better to look for something else.
Also, the premises in the shopping complex are unprofitable due to their unjustified price. You will have to spend money not only on rent, but also on registration, because. the premises located in the supermarket should look appropriate.
Stop stalls and pavilions are also not the best way out. First, it is cold in winter and hot in summer. Secondly, in such a room you will be sorely lacking space.
The best option for a workshop is a full-fledged room, for example, in an office center. It should have all amenities such as water, electricity and sewerage. By arranging a workshop in it, you can have not only a comfortable workplace, but also a comfortable relaxation area. Among other things, a stationary room is convenient because you have a certain freedom, since you do not depend on any operating mode of the supermarket. A separate room will allow you to work as long as you want. When choosing a room, do not forget that there should be at least one parking space for customers near it. They will come to you by car, so you should take care of this.
Work with clients
You need a uniform. Strange as it may seem, but most clients evaluate the master by the way he is dressed. They are accustomed to the fact that a person of a working profession must wear overalls.
Buy or order high-quality workwear for yourself so that you are not ashamed to show yourself in it. You can sew the logo of your workshop on the overalls. Seeing this approach to business, the client will not be afraid to entrust his shoes to the master.
Interpersonal relationship with the client. Here the advice is very simple and banal. They consist in the fact that you smile more often and are interested in the opinion of the client. It is no secret that for any person it is pleasant when they pay attention to him.
Briefly explain all the stages of your work, tell us why such a procedure is necessary, offer several alternative solutions. Be friendly and attentive to the client, then he will definitely return to you.
How to attract the first customers?
The standard recruitment method is stock. This is where almost any business in the service industry starts. Having made even the smallest discount, you will be able to attract the first customers.
The stock options are endless. For example, you can give a 15% discount on shoe repairs every Monday. This method can be used both at the opening and in the future.
Advertising. It will be nice if you order advertising in local media. The most effective way to attract customers is to buy ads on a local radio station. TV can be immediately excluded, since advertising there costs a lot of money. Just remember to make the ad text memorable and unique to your target audience, for example, the phrase "shoe repair" will not characterize your uniqueness. The phrase "express shoe repair" already touches the hidden strings of the target audience. But, it will not provide you with a constant flow of customers. The task of your advertising is to attract customers, regardless of their place of residence, that is, to make them come to you even from the other end. So think about what you are strong in and make it a competitive advantage. For example, the ad text “quick and high-quality repair of expensive leather shoes. guarantee for all types of work - 2 years "- will reflect all your best sides, attract customers to you from all over the city, of course, if you can really quickly and efficiently repair leather shoes.
Do not forget about posting regular ads, because this method still works today. By posting advertisements in your area, you are sure to interest the locals who live near your workshop. But, remember about the individuality of the text and the reach of the target audience.
Start-up capital
All shoe repair shops are divided into three classes - economy class, middle class and VIP class. Naturally, these options differ in the size of investments.
We will consider only the middle class, since the economy class can only provide the most basic types of services, and the VIP class requires a large start-up capital.
The middle class of workshops allows you to perform a fairly wide range of services. The income of such a workshop can vary from 5 to 10 thousand rubles per day. The middle class is distinguished by the fact that in the workshop, in addition to simple tools, there will be a sewing machine and a processing machine. A sewing machine will cost from 5 thousand rubles, and a processing machine from 40 thousand rubles. The total cost of all equipment will be about 150-200 thousand.
The cost of renting a room may be different, as it all depends on the number of square meters and location. For the middle class, the average rental price is 30 thousand rubles.
Summing up, we can say that the minimum investment for starting a shoe repair business will be at least 250 thousand rubles. It is also worth considering that customers will not immediately run to you, so they need to be rushed with the help of advertising, which also costs money.
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