Every year, the popularity of freshly squeezed juices is only growing. This is largely due to the low quality of juices on store shelves. Buyers are willing to pay more for better quality.
Raw materials for production are quite cheap, and the juices themselves are sold with a 100% markup. That is why freshly squeezed juice as a business is a very profitable business.
Fresh juice is a source of vitamins in winter, and in summer it is also a delicious refreshing drink. The consumers of these products are mainly athletes, adherents of a healthy lifestyle and mothers with children. Many people can organize a small juice production, as it does not require serious initial investments. You will need:
- come up with an assortment of juices for bottling;
- purchase the necessary equipment;
- run an advertising campaign;
- purchase ingredients for juice production;
- hire a salesperson
- choose a suitable place for the sale of products;
- register your "business" and obtain permits.
Product range
The range of juices offered is one of the most important components on which your business will be built. Fresh juices, in particular citrus fruits, are the most popular. It should be understood that in different cities people are different, and their tastes, respectively, are also different.
But you should not build a business only on citrus juices. Milkshakes and vegetable juices can be an excellent addition to them. They not only diversify the assortment, but also attract additional customers. Some consumers value mobility, so it makes sense to sell juices not only in cups, but also in bottles.
At the same time, you should not make too large an assortment of juices, as many products spoil quickly, especially in the summer. This in turn will lead to losses. Therefore, unclaimed juices should be removed from sale, and the best-selling ones should be left. For example, if freshly squeezed carrot juice is rarely bought, and raw materials deteriorate, then it is worth excluding it from the assortment.
Sometimes, especially on hot days, queues can form. To avoid them, you should prepare and bottle the juice in advance. Its quantity should be regulated so that it does not stagnate on the counter and quickly sold out.
Equipment
For the effective operation of a retail outlet for the sale of fresh juices, certain equipment is required, including:
- washing (5,000 - 20,000 rubles);
- bar counter and chairs (10,000-25,000 rubles);
- universal juicer (6,000-25,000 rubles);
- citrus juicer (5,000-20,000 rubles);
- ice generator (10,000-20,000 rubles);
- refrigerating chamber (5,000-18,000 rubles);
- equipment for cleaning raw materials (3,000-7,000 rubles).
Selecting a point of sale
It should be remembered that the right place to sell products is the key to a successful business. Among the most successful places for selling juices, it should be noted:
- large shopping complexes;
- entertainment centers;
- amusement parks;
- automobile and railway stations;
- health complexes.
In summer, any place with a high concentration of people will do, as freshly squeezed juices are in greatest demand at this time of the year. This type of business can bring good profit both in the metropolis and in a small town.
Fresh juices (business plan) - initial investment
- Renting a plot in a shopping center (15,000-30,000 rubles).
- Purchase of equipment (30,000-150,000 rubles)
- Purchase of raw materials (10,000-30,000 rubles).
- Seller's salary (10,000-20,000 rubles).
- Advertising campaign (15,000-30,000 rubles).
- Other expenses (10,000 rubles).
In total, it will take 100-300 thousand rubles to open a point for the sale of fresh juices. Net income per month will be 25-50 thousand. Given these figures, the business will pay off in at least 6 months.
Freshly squeezed juices as a business is a very profitable business. It can be organized in several ways.
juice bar
Organization of a juice bar in large shopping and entertainment centers - this option includes a large assortment of not only juice, but also various soft drinks.
Sometimes it is advisable to sell oxygen cocktails in such establishments. Freshly squeezed juices as a business bring big profits in juice bars. The opening of one point requires a start-up capital of 600 thousand rubles. The bulk of the money will be spent on equipment such as a professional juicer, furniture, and outlet design. Juice bar occupies at least 10 m2. It requires a minimum of 2 employees to operate it.
Income
Big investments bring big returns. In a large shopping center, a juice bar is visited on average by at least 100 people a day. The revenue from such a flow of customers reaches 15 thousand rubles a day. Monthly profit can reach 450 thousand rubles.
Kiosks
The production of fruit juices is most common in kiosks, which in their shape resemble, for example, an orange. They are noticeable from afar and work like a magnet for people who want to quench their thirst. Such kiosks will bring the greatest profit in resort or tourist areas during the hot season.
This business option requires less investment than organizing a juice bar. The cost of such a kiosk is up to 300 thousand, which makes up the bulk of the initial investment. A network of several kiosks is much more efficient, but it also requires large investments, which can reach several million.
Income
We will proceed from the fact that the cost of a wholesale kilogram of oranges is about 40 rubles. One orange in this case costs 10 rubles. It will take 3 oranges to prepare 200 grams of orange juice, that is, 30 rubles. A serving (200 grams) of freshly squeezed orange juice costs an average of 100 rubles.
Therefore, from each serving, the income is 70 rubles. Sales volume depends on the location of the outlet and averages 40 servings per day. Total daily income will be equal to 2,800 rubles, and monthly - 84,000 rubles. From this amount, you should subtract the cost of staff salaries, rent, taxes, and so on. Net profit will be about 45,000 per month from one point.
Vending machines
The production of juices and their further sale can be carried out using automatic machines. To accommodate one such device, no more than 1 m 2 is required, so the rent will be minimal. The advantage of the machine over a regular outlet is that it works around the clock offline and does not require the hiring of sellers. It is advantageous to place such devices at airports, educational institutions, railway stations, shopping centers and other places with high traffic of people.
A network of 10 vending machines can serve one person. During the day, on average, the machine sells 15-30 servings of juice. Taking into account the profit from a portion of 70 rubles, one device can bring up to 2,000 rubles a day. In highly passable places, the income from one machine per month can reach 60,000 rubles, and a network of 10 devices, respectively, will bring about 600,000 rubles, excluding the employee's salary, electricity costs and other things.
Conclusion
Given the relatively low investment and quick payback, freshly squeezed juices as a business look very attractive.
But it should be understood that this type of business is seasonal and largely depends on the location of the outlet. A kiosk or juice bar located in a small shopping or entertainment complex is unlikely to bring a lot of profit. In winter, such a point for the sale of fresh juices is likely to be unprofitable.
But organizing a business on freshly squeezed juices in the summer is the best option. And even better, if the outlet is opened in a highly passable place of some resort town. In this case, even with high competition, the business can pay off within the first month.
The less natural products remain on store windows, the greater the demand for them appears. Also, the desire of people to lead a healthy lifestyle contributes to the development of a business in the sale of freshly squeezed juices.
How to start your business selling freshly squeezed juices? Firstly, it is worth understanding that opening one point for the sale of freshly squeezed juice will not bring much profit. This means that you should immediately calculate your financial and organizational capabilities for a network of several points. Fortunately, the opening of one point selling freshly squeezed juices will cost a relatively small amount (250-300 thousand rubles). The ideal option is to work out the sales technology at one outlet, and then build a network.
The most popular mixture is a mix of orange, grapefruit and lemon. Often he is asked to dilute with soda or tonic. The drink is refreshing in the heat and contains many vitamins. He also notes that the demand among lovers of fresh and healthy for pomegranate and carrot juices is gradually increasing.
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So, from the statistics and experience of sellers, it is known that to obtain one liter of orange juice, an average of 2.1 kilograms of oranges is required. It will cost from 70 to 150 rubles if you take raw materials from ordinary retailers. As a rule, a 300 gram glass of orange juice is sold in shopping centers for 80-100 rubles. It is not difficult to calculate the approximate profitability of this business. It usually goes over 100%. There are also bolder figures, for example - some juice sellers talk about a 172 percent profitability of the business.
There are not many options with a place to locate a point selling freshly squeezed juices, basically only actively visited shopping centers and supermarkets are suitable, other places simply will not work. Also, as a good option, you can consider a place in the food court of the shopping center. The area required for trade in freshly squeezed juices needs a small amount of 4 sq. m., if the assortment is small, then you can even accommodate 2 sq. m. But the rent for each square meter of such an area, and even in a passageway, will be rather big, this should be taken into account when starting a business.
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Business equipment:
1. Equipment for making pancakes;
2. Refrigerators;
3. Juicer;
4. Quality vegetables and fruits in the refrigerator;
5. Tables and chairs;
6. Rack;
7. Equipment for making juice;
8. Price tags on the sign;
9. Design in corporate style;
10. Trash can;
11. Cash register;
The business of selling freshly squeezed juices has good prospects, the market is actively growing, and the markup on juices is at least 100%. If you build completely Napoleonic plans, then, as an option for developing the direction of healthy eating, you can think about opening a cafe or even healthy food restaurants. In this niche, the main thing is to start working, and it will not be difficult to come up with new formats and directions with due imagination and experience gained.
Fresh juice vending machines are vending machines. It is intended for the sale of freshly squeezed juice. The fresh machine is in great demand, especially among young people, middle-class people, as well as anyone who takes care of their health. They are usually installed in offices, shops, near schools, train stations and in many other places. Due to the fact that they are installed in public places, they always attract attention and from this there are only more buyers. And because of the bright appearance and undeniable quality, it bypasses and surpasses its competitors in many ways.
Price (new): RUB 950,000
Price (used): 220 000 rub.
Rental price (1 month): 18 000 rub.
We provide these devices for rent for a period of 3 months. All used machines come with a 1 month warranty. During this time the service is free. In the event of a malfunction, we will refund your money!
Vending machine ZUMMO Vending Z10
The ZUMMO Vending vending machine allows the buyer not only to purchase juice, but also to watch the process of its extraction. It is behind the spinning process, and not behind the incomprehensible movement of oranges in the depths of the machine. It should be noted that ZUMMO Vending is the only vending machine on the market that allows you to directly see the juicing and this is really a very significant advantage.
Characteristics of the Zummo vending z10 model:
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Description:You can buy a machine on our website by leaving a request. As for the prices for vending machines in Moscow, they are really high. But, despite this, the advantages of the machine for the sale of fresh juice listed below prove that the machine pays off in the shortest possible time. And despite the fact that some people are not used to buying drinks from fresh juice vending machines, their excessive appearance on the streets still makes you come up and try the drink. Thanks to this, the cost pays off within 3-4.5 months. Advantages of fresh juice vending machine
Features of fresh juice vending machine
Interesting facts about the fresh juice vending machine
Of course, fresh juice vending machines are a good business idea. And the buyer can be lured not only by the appearance of the device, but also by the undeniable quality of the finished product. Also, due to the large number of advantages of this machine and the reasonable price, the buyer, without hesitation, will give preference to the fresh juice machine. The best places to install the machine:
Prices and terms of purchaseThe cost of a vending machine selling fresh juice - check with the manager | |
Freshly squeezed juices are bought with pleasure, because everyone understands the difference between them and drinks in factory packaging. Buy a juicer, rent a small space in a busy area, and find a reliable supplier of raw materials. With good implementation, the business will be profitable.
Surprisingly, freshly squeezed juice is a drink with no alternative. Everything that the trade offers is not juice by definition or, due to pre-preservation processing, is already deprived of what natural juice should be valuable for. The only way to get natural vegetable or fruit juice is to squeeze it out.
Selling fresh juices can be an interesting type of business with minimal investment if you approach it with imagination. Natural freshly squeezed juices are expanding their presence on the market very quickly, mainly in large cities or resort cities during the summer season. For those who want to have a small and inexpensive own business with a steady income, the production and sale of freshly squeezed juice can be a good option.
Where can you sell freshly squeezed juice?
This is, in fact, the first question that you should ask yourself when deciding whether to open such a business. The most convenient places to sell freshly squeezed juice:
- large trade centers, hypermarkets, supermarkets, markets;
- health centers, stadiums, sports clubs, swimming pools, etc.;
- amusement parks, water parks, entertainment venues;
- railway stations, bus stations, airports;
- beaches;
- cinemas, etc.
Actually, the outlet can be located right on the city street. It is important that the place is crowded, but not too crowded, as this can make it difficult to stop and wait for a while for the juice to be ready.
Choice of outlet organization
The second important question after choosing a location. We will show several options for organizing a retail outlet, from which you should choose the most appropriate:
- Fresh bar with a counter, stationary equipment and a bartender. For such a point, you will need 3-4 square meters of area. The fresh bar can be served by at least two people.
- Seasonal miniature bar in a summer tent. This option provides for temporary seasonal earnings. Such points can be located on beaches, in amusement parks, in markets, i.e. in places where it is crowded during the summer. The assortment of juices in such establishments is inferior to the first option, but it is sufficient to ensure normal trade. For mini-bars, small portable juicers are purchased that are powerful enough in terms of performance and speed of juicing.
- Vending juice machines in the most crowded places. Such equipment is not cheap - from 60,000 rubles. However, its advantages are also obvious. Such machines occupy a very small area - only 1 sq. m, so the rent for the installation will be minimal. In addition, only one person can serve a couple of dozen of these machines, which is a serious cost reduction. The operation of such outlets is usually around the clock.
What juices to sell?
Most often they order juices from citrus fruits, apple juice, carrot, tomato - those that our people are used to, and the benefits of which are beyond doubt. If you want to expand the range (and you need to do this), you will have to experiment hard, because the tastes of the clientele are unpredictable. For example, in sports facilities, clubs, celery juice is very popular, and in establishments for children, berry juice mixtures are very popular.
Where to start?
Market experts and experienced businessmen advise starting with the opening of one outlet, bringing it to a constant payback, and only then gradually developing the trading network.
Start of business organization. Expenses
So, suppose that the decision to open a retail outlet (fresh bar) is made and the place for it is determined. What do we do next? First you need to register as an individual entrepreneur and obtain all the necessary permits from the SES. Then we conclude an agreement on the lease of space for the organization of the bar.
At the first stage, the businessman will need about 150 thousand rubles. The list of expenses will include:
- bar space rental;
- purchase of equipment for juice production;
- ice generator;
- refrigerators;
- staff uniforms;
- dishes;
- purchase of fruits and vegetables for juice production;
- advertising campaign, organization of presentations, etc.
What juices do you prefer?
This is a very important issue, especially for the correct purchase of raw materials. Traditionally, citrus juices remain favorite: they are bought on average 4-5 times more often than vegetable, tomato, for example. The second place rightfully belongs to juices to which our citizens are accustomed: apple, grape, tomato. You can prepare two-component juices: apple-grape, carrot-apple, etc. The most popular mix is lemon, orange and grapefruit, often diluted with sparkling water or tonic. There are many vitamins in this juice, and it perfectly quenches thirst. Recently, the demand for pomegranate juice has been growing, and carrot juice is clearly entering the group of leaders.
Be very careful about the exotic - as a rule, it is an amateur and you should not count on the hype.
Over time, the assortment of the most popular juices will be designated. It is important to keep the assortment of the most popular and not to ignore the wishes of the clientele. Measure the client's desires against economic feasibility: strawberry juice in winter is, of course, possible, but it will cost so much that you can hardly sell it.
Estimated business income
Let's show a specific example. Let 1 kg of oranges on the wholesale cost 50 rubles. One orange then will cost about 12 rubles. For a glass of orange juice (200 g), 3 oranges worth 36 rubles will go. A glass of freshly squeezed orange juice is sold for an average of 120 rubles. Profit (excluding expenses, except for the cost of oranges) will be 84 rubles. With a good sale of juice per day, you can sell up to 50 glasses of juice for 49,200 rubles.
The economics of a fresh juice business is such that the small cost of setting up a business can be recouped in a year. The success of a business depends, of course, on the volume of sales, so special attention should be paid to the location of the trading place. Very rarely there is a trade with a profitability similar to the sale of fresh juices - up to 100-130%. Therefore, sales growth is the main secret of the success of this business.
The benefits of drinking freshly squeezed juice have long been proven. It is in the fresh product that all useful substances and vitamins are preserved, it has a richer and brighter taste.
Freshly squeezed juice is considered to be juice that is produced in the presence of consumers by manual or mechanical processing of fruits or other parts of plants.
According to the Technical Regulations for juice products from fruits and vegetables TR CU 023/2011, juice is: “a liquid food product that is unfermented, capable of fermentation, obtained from the edible parts of good-quality, ripe, fresh or preserved fresh or dried fruits and (or) vegetables by physical impact on these edible parts and in which, in accordance with the peculiarities of the method of its production, the nutritional value, physico-chemical and organoleptic properties characteristic of juice from fruits and (or) vegetables of the same name are preserved. The shelf life of freshly squeezed juice is no more than 1 month.
Thus, freshly squeezed juice has no direct competition and cannot be mass-produced by industry.
Due to all the above features and the popularity of the product, opening points for the sale of freshly squeezed juices in our country is a profitable business. Being engaged in this type of business, the owner does not have to worry about payback and planned profit.
Features of the freshly squeezed juice business
The first thing an entrepreneur needs to take care of is the acquisition of high-quality equipment. The cost of a professional juicer can exceed 70 thousand rubles. The quality, quantity and time of making juice directly depend on the professional version of the juicer and its properties. That is why saving on technology is not desirable.
Widely popular are universal models of juicers, in which there are presses for obtaining juice not only from citrus fruits (the main line of business in juices), but also from pomegranate, and other varieties of hard vegetables (carrots, beetroot) and fruits (pears, apples, etc.). P.).
The availability of technology encourages the search for a place of sale. A crowded and passable place is the key to success and demand for goods (especially in the warm season). The most popular juices are in the summer in resort towns and cities. In this case, the business begins to bear the first fruits as soon as possible.
The main points of sale in cities, regardless of the season and time of year:
- amusement parks;
- Business centers and shopping malls;
- Central district of the city, railway and bus stations;
- Entertainment centers (bowling club, karaoke club) and sports complexes (fitness center, swimming pool).
OKVED activity code - 15.32 Manufacture of fruit and vegetable juices. Any form of doing business - sole proprietorship or LLC.
Tips and Tricks for Selling Fresh Juices Successfully
The key to success is the right location. There are three most common options, namely:
1. The most economical option would be to sell juices using a vending machine. The low cost is affected by a small amount of rent (the area for placing the device will not exceed one square meter) and the absence of sellers who need to pay wages. The most appropriate will be the installation of a vending machine in business and shopping centers, airports, sports complexes (gyms and fitness centers, dance clubs), private schools (additional classes in English, mathematics, computer science) and universities.
2. Juice bars, shopping islands and up-and-coming eco-bars are also very popular, especially if they are located in entertainment malls. Here you should take care of the diversity of the assortment in advance. The additional presence of cool drinks, vegetable juices, smoothies, oxygen and milkshakes guarantee a greater number of buyers. See below for soft ice cream business idea.
Despite the fact that the option requires a large investment, it is guaranteed to bring high returns.
