The position of an accountant in an enterprise does not attract much with its pay and work schedule. Computer equipment and programs for automating many accounting processes somewhat simplified the work, but also led to a reduction in staff.

An alternative to working directly in the office has become the possibility of remote work via the Internet. By independently choosing customers and determining your working day, it can be either full-time employment or additional income. It is especially convenient for students, young graduates, pensioners and current accountants of enterprises. In other words, anyone who understands the features of accounting and has free time can earn.

Remote work priorities

1. At home on your own schedule.
2. Earnings are mostly higher than those of ordinary accountants, but the responsibility is greater, the more competently the order is executed, the better the recommendations and demand for services.
3. The work is not limited. There is no boss, so no one will load you with work beyond the norm.
4. Incentive to level up. The services of professionals are better paid.

Entrepreneurs also benefit from hiring remote accountants, it is cheaper than keeping a permanent accounting staff, saving on vacation pay, no need to maintain the workplace (furniture, software, stationery, etc.).

Similarly, you can work without the Internet, provide private services locally, but why limit yourself to just one city or region?

Payment for services

A remote accountant who has just started his activity can earn an order $500 per month. Over time, when a lot of good reviews appear, a reputation as a specialist is earned, earnings can increase up to $10,000. It all depends on the professionalism, the customer company and the amount of work performed.

Necessary qualities of an online accountant

1. A person should already understand accounting now, no one will pay for poor work and extended deadlines.
2. The accountant is obliged to thoroughly know the legislation regarding his activities.
3. Knowledge of computer programs. For example, the 1C program, you need to know almost perfectly.
4. Responsibility, competence, decency, attentiveness. Do not forget that finances are a feature of work. The slightest mistake can greatly harm the customer and at least spoil the name of the accountant.
5. Communication skills. Communication with the customer should be in a business style, in compliance with all the rules of conversational ethics.

Greetings to my readers! I am with you again, Rimma Belyakina. We continue to get acquainted with what other professions can be painlessly transferred from a boring office to a cozy home environment. Next up is the profession of an accountant.

Remember the words of the song of the once sensational group “Combination”: “Accountant, my dear accountant. That's how simple it is." The words of the song, of course, are comic, but in every joke, as they say, there is some truth. How simple is the work of an accountant and is it easy to reduce debit with credit, being not in the office, but at home. Let's figure it out together.

Friends, there will be questions, additions or your own thoughts on this subject during the reading of the article, I will be glad to talk with you in the comments.

Who is an accountant and what does he do?

Well, who doesn't know what an accountant is now? Whatever office, institution, enterprise or firm you take, the above-named specialist is everywhere. It is understandable, because any institution necessarily keeps records of its financial affairs and pays for the work of its employees. And without a specialist who famously knows how to operate with numbers, well, you can’t do it.

An accountant is an official of an organization responsible for financial accounting and reporting.

How did this profession come about?

It always seemed strange to me why this profession got such a name. Knowledge of languages ​​gives me the opportunity to analyze, to understand the essence. The word "accountant" comes from the German "buchhalter", where "buch" is a book, and "halter" is a holder. Book holder? And what about the numbers and related finances? And despite the fact that earlier all income / expenses were recorded in a book specially created for this, and the accountant was responsible for it.

It is also noteworthy that this profession is one of the most ancient. In the championship of countries where accountants were involved to account for the production of agricultural lands, there was Ancient India. The first book, entitled A Treatise on Accounts and Records, was written by the Italian mathematician Luca Pacioli and was published in the 14th century. This was the beginning of bookkeeping. In Russia, accountants owe their appearance to Peter I, who established this position at the beginning of the 18th century.

The profession of an accountant was, is and will always be in demand. Both large holding companies and small organizations of any direction need the services of a specialist who knows how to competently conduct financial affairs.

Tasks and responsibilities of an accountant

What does an accountant do? The range of his tasks is great, as well as the responsibility. After all, the whole activity of the enterprise depends on it. Judge for yourself. Under the jurisdiction of the "right hand of the head of the enterprise" are:

• processing of primary documentation,
• calculation of income / expenses of the organization,
• accounting of financial and material resources,
• preparation of tax returns,
• accrual (sometimes and issuance) of salaries,
• taking inventory,
• execution of foreign exchange transactions (if any are carried out by the company),
• accounting for purchases and sales of products.

Do you want to know in more detail what the work of an accountant is, what should he know and be able to do? Look into qualified job directory.

I always try, my dear readers, to collect for you the most interesting and useful information. And the text, so that it is not boring to read, diluted with informative, complementary interesting facts, video. So this time I suggest you watch a short film - a description of the profession with informative statistics in addition to what has already been said.

Who needs a specialist? A small enterprise may well get by with the presence of one financial manager in the state. In a large corporation, you will need a whole accounting department under the leadership of the chief accountant. In his submission are several assistants, assistants, each of whom is responsible for a certain type of work of the entire accounting department.

Benefits of remote work for an accountant

"Everything flows, everything changes". Wooden abacus, once necessary for performing settlement operations, is a thing of the distant past. They were replaced by electronic calculators, computers appeared and with them the possibility of transferring financial accounting from paper to automated computer programs.

And here it is, the moment of truth: for many organizations, especially for small entrepreneurs, it has become profitable to involve remote workers or freelancers in cooperation. Why, you ask? Because:

1. On the salary of an online worker, unlike a hired one, an entrepreneur can save.
2. A remote employee does not need to pay sick leave.
3. There is no need to provide him with annual paid leave.
4. Equip a special workplace for him.
5. Provide necessary office supplies.
6. Pay for it income tax unless an employment agreement has been entered into.

How can a digital worker benefit from being able to work remotely? Quite a few:

1. Free flexible schedule.
2. You can work with two or more employers at the same time and double or triple your income.
3. Your office at home / in the hotel, even sit in cozy warm slippers with bunny ears.
4. No need to think about the dress code (saving on clothes).
5. There is more time for home, family, children.
6. Work in remote access- a good part-time job for moms on maternity leave.
7. The “charms” of office work (stress, “sitting”, “carpet”, etc.) bypass you.
8. There is an opportunity to realize a dream (to travel at any time of the year, for example).

Solid benefits and conveniences, right? And for many asocial people, this format of cooperation is an opportunity to maintain business relations at the proper level, which is also important.

How to switch to work from the office to the Internet?

There are more and more people who want to “settle in free swimming”, work “for themselves, and not for their uncle”. And just like that, "from the street" to knock on some organization and say: "I want to work in your company as a remote accountant", is unlikely to succeed. Let's take a closer look at where to start, how to transfer work from the office to the Internet.

You need to work in office accounting for at least three years, establish yourself as a competent, reliable specialist, on whom you can fully rely, and only then “throw the bait” to the remote work management.

Ideally, switch to an online workspace during maternity leave. Being at home all the time, what prevents you from spending several hours on reducing debit to credit? Training, again, so as not to lose the skill. Yes, and money is never superfluous. And this only plays into the hands of the authorities: who wants to look for a replacement for a proven employee for a couple of years?

Many active offline accountants with experience at the beginning of their journey towards online labor activity take an evening part-time job and lead one or two companies remotely in their free time from their main job. Having become proficient in the specifics of the profession, they are completely moving to the Internet format.

I know this firsthand. I have a neighbor in the country, an accountant with 30 years of experience, so she began her remote work and now, being already retired, she still works and only remotely.

All the pros and cons of a home office

Of the obvious benefits of working from home, the most compelling seem to be:

• The possibility of receiving a higher fee than in the normal mode, where the salary is usually fixed. A freelancer can set prices for his services himself. And freelancing is paid upon completion of the work, you don’t have to wait for the end of the month, as in offline.
• A big fat plus, which we have already talked about, is a free flexible schedule. No need to get up early, shake in public transport, stand and get nervous in traffic jams. And most importantly, you can sleep as much as you want. No penalties for being late for work and absenteeism threaten a freelance accountant.
• Another significant advantage is the ability to combine business with pleasure. Who would refuse an "office" with windows overlooking the sea?

There are plenty of cons too:

• Freelance work, if no contractual relationship has been concluded, is always a risk, you can “run into” unscrupulous customers.
• Building relationships with employers doesn't always go smoothly. Many, due to hazing, try to load overtime work, for which they usually do not pay.
• Big competition. There are more than enough for the vacancies of an accountant at home. You will need to prove your qualifications and competitiveness.
• High responsibility, because miscalculations and mistakes are punishable by tax audits.
• Organization and self-discipline, which are so lacking in "free" workers. The concept of “bosses, alarm clocks and Mondays” is absent from the understanding of a freelancer, and this is disorganizing. Many procrastinate (they are being chased, simply put), which can lead to a decrease in earnings.

Features of the profession

The work of an accountant is strictly regulated by the regulations of the current legislation. And in order to properly maintain financial records, an accountant needs to know and study the laws and decrees of the Ministry of Finance and constantly improve.

Necessary professional knowledge

It is clear that a simple desire and ability to do mathematics is not enough to get the position of an accountant in an enterprise. Without graduating from a professional college, or better yet, a financial and economic university, one can not count on getting a prestigious place in a company.

An applicant for a highly paid job must understand the following issues:

• statistics,
• finance,
• accounting,
• lending,
• economy,
• planning,
• taxation.

Must know and be able to use:

• 1C program (accounting),
• Excel program.

Knowledge foreign languages a must if you are aiming to cooperate with international companies.

What qualities do you need to have?

The profession of an accountant is in demand. Are you still thinking of acquiring this profession? Then think about whether these character traits are inherent in you:

• responsibility,
• Analytical mind,
• competence,
• stress tolerance,
• punctuality,
• attentiveness,
• perseverance,
• patience,
• logical thinking,
• decency.

All qualities are valuable and important. In my opinion, the absence of at least one does not give a complete picture of a professional.

Who can he work besides accounting

However, there are many types of profession. And, since mathematics was your favorite subject at school, and for some reason the position of chief accountant “does not shine” for you, with some effort you can prove yourself in one of them:

• Economist (for example, the credit department in a bank). Very profitable: less liability, more salary.
• Economist-analyst. Engaged in calculations, forecasts, budget.
• Financial Manager. A strategist who manages the company's financial flows.
• Auditor. This is, of course, aerobatics, because his job is to control the work of an accountant.

It is still difficult to say how likely it is to distance these professions, but you can try.

How much does an accountant earn remotely

Level wages remote accountant depends on the company, position, assigned duties, region.

According to trud.com statistics for 2017, the average salary of a remote accountant is 30,000 rubles.

Where to look for a job?

How to find a job as an accountant at home?

Method 1. On job search sites, the most famous of which are:

• hh.ru
• superjob.ru
• avito.ru
• worka.ru

Many vacancies for an accountant at home. You can also place your job seeker ad there, after compiling a competent resume.

Method 2. On the exchanges of accountants:

• pravoved.ru
• superbuh24.ru
• audit-it.ru
• kadrof.ru

Write a commercial offer and send it to potential employers.

Method 3. Word of mouth is far from the last chance.

Method 4. You can make business cards and leave them in all sorts of places.

There are plenty of opportunities to find a job, you just need to want and be active. Under a lying stone, as you know, water does not flow.

Afterword

Every day we observe how Internet technologies are being introduced into our lives at an accelerated pace. And we're getting further and further away real life preferring virtual reality. This process cannot be stopped. And it remains for us to learn how to live in a new way and benefit from it.

For those who are seriously thinking about going freelancing, I advise you to read
.

You can find out more in our article by clicking on the link.

AT modern world many different professions began to turn into remote activities.

Bookkeeping is no exception, recently new proposals for remote cooperation have appeared more and more often, as well as resources have been opened that offer relevant services.

Remote accounting, who needs it? A huge number of users who want to make money while sitting at home and an equally large number of entrepreneurs who want to save money.

Earnings as a remote accountant

Anyone who is well versed in bookkeeping can take advantage of remote collaboration offers.

Getting such a job on the Internet is not so easy, as a rule, employers are looking for employees from a certain city, but they do not require official employment and office visits.

On the one hand, this is a great opportunity to get a job at home, but on the other hand, you will not be officially employed and your salary level may be somewhat lower. Where to look for a job? You can see the lists of remote vacancies on freelance exchanges (Fl.ru,).

Offers for remote accountants do not appear often, so it is better to do the search yourself. Visit the websites of various companies and find the "Jobs" pages, on almost every site of a large company, there is a separate page with lists of vacancies.

Benefits of remote bookkeeping

In addition to private remote accountants, outsourcing companies have been created on the Internet that provide a number of services. It is much safer to work with them, because remote workers systematically do not fulfill the plan or miss deadlines.

On the other hand, you will have to pay decent money for such services. Do not forget that by attracting a remote accountant, it becomes possible to seriously save on taxes and the maintenance of an employee in the state.

The most common type of service used by company owners is the remote preparation of an accounting report. It is not easy to do such work, but solid money is paid for this work.

Whether it is worth using remote accounting is up to you, because for employers and performers, this activity is accompanied by both positive and negative aspects.

Earnings for an accountant on content

A specialist from any field can apply his knowledge to profit from writing useful articles.

Accountants are no exception, they can write texts on many different topics, and then sell them to site owners on a suitable topic.

What, for example, can you write about?

• proper accounting;
• recommendations and advice on accounting;
• the main problems in accounting accounting;
• the importance of the work of an accountant in an enterprise;
• review of programs for the work of an accountant.

If you are an experienced and competent accountant, then you can easily come up with a huge number of different topics for writing articles.

To sell finished articles, use exchanges and. Thousands of useful texts are bought on them every day.

In terms of cost, decide for yourself, but it is better to start with small prices. in the range of 20-30 rubles per 1000 characters. When you get promoted and regular customers appear, prices can be safely raised.

From the large list of available earning options specifically for accountants, I would like to highlight.

Freelance work is becoming more and more popular and beneficial for both the employer and the job seeker. Each side has its own interest: the employer significantly saves on costs (workplace equipment, hospital, vacation and other labor guarantees), and the applicant saves money and time on transport, manages his working time at his own discretion, works for several employers at the same time.

Well, the tempting idea of ​​freelancing has not bypassed, it would seem, such an ordinary person in any enterprise as an accountant. In the realities of today's business, usually an accountant at his main job maintains several legal entities and several private entrepreneurs, in fact having one director and one salary. With the advent of servers, scanners, e-mail and the ability to submit electronic reporting to the Federal Tax Service, PFR, FSS, Rosstat and other state. more and more often, accountants are thinking about selling their services on the labor market in addition to their main job. So to speak, freelance accounting organizations.

Who uses the services of a freelance accountant?

A lot of enterprises after the crisis have significantly reduced their turnover, someone, on the contrary, is trying to squeeze into a certain market niche, and someone can no longer cope on their own with accounting due to rapid changes in legislation. It is these enterprises that are the main customers for a freelance accountant. Let's say you would like to open a flower shop, but you need to find premises, suppliers, employees, etc. You will also have to take care of how to work legally, how much and where to pay taxes, what taxation system to choose, how to register employees and how to account for it all later. This is where many people think: how to relatively inexpensively shift this work to knowing person. And on job search sites, vacancies with the wording "part-time" and "remotely" appear.

If you still decide that your knowledge is worth something and you have a strong desire to increase your earnings, then it's time to become a freelance accountant. In order to find a customer-employer, you must first of all draw up a resume, indicating all your knowledge, skills and achievements. Then post your resume on specialized job search sites indicating that you are looking for a part-time job. This is the classic way.

More newfangled and with great potential, this is a way to search for a customer through a freelance exchange, since the bulk of the users of the exchange are people working in the IT field, but absolutely not bothering themselves with such trifles as accounting and reporting, as well as small entrepreneurs. Today there are many specialized sites:

• weblancer.net

On the exchange, you need to register an account and fill out a profile (by type of resume).

The specifics of the work of an accountant on freelance

The accountant has such a specific work that, alas, a one-time project is low-paid. For example, you have received an order for a contract, a consultation, or an annual report. But this is not a systematic work, there are few such orders and they are not well paid.

It is much more profitable to establish a customer service: spending 1-2 hours a day or a week, you can earn a little. But having 5-10 such customers, you will already be able to completely switch to freelancing, work at home and at the same time not lose any earnings at all.

It seems to be good, but here lies a small nuance. Under such conditions, you already seem to be a freelancer for accounting services, but on the other hand, this is just your remote work. An accountant cannot work on conditions: today I submit a report, but next month I can’t/don’t want to, but in a couple of months I’m at your service again. Nobody needs such a non-permanent accountant, because. funds are received systematically into the account, people work, they need to pay salaries, pay taxes, etc. There are no projects in the accounting department with specific deadlines and volumes of work: while the customer is functioning, there is work for the accountant. Well, and accordingly, often when forming the cost of your services, you need to take into account that after some time after the agreed responsibilities, in most cases, the volume of documents increases, hired employees appear (and this is personnel records). Therefore, the customer must initially be prepared for the fact that the payment changes in proportion to the hours worked.

You must also clearly understand that sick leave and vacation are those periods in which your customer does not care where you are and in what health, because. no one canceled the deadlines for paying taxes and reporting. Therefore, on vacation with a laptop and the Internet - no options if you earn freelance.

It is almost impossible to conduct bookkeeping remotely without work experience. Before starting freelancing, most people need to learn how to work on volumes, bring the main processes to automatism, so that they can fluently answer most of the customer’s questions over the phone or through other means of communication.

But if you have firmly decided to master the profession and work in the network, then first of all you need to take professional courses focused on studying accounting, specialized accounting software, and studying legislation. Perhaps these will be online courses or webinars, but there are no guarantees that you will perceive the general information correctly when studying accounting on your own. Therefore, do not neglect training through special courses. And yet, it is advisable to work a little in the office as an assistant or accountant in order to personally see the systematization process and the accounting chain from A to Z.
The Internet will help you. Everything is useful for learning: specialized forums, electronic journals, subscribing to news from major accounting publications helps a lot - it is convenient to keep track of major changes in legislation.

For example:

• http://www.glavbukh.ru

offer a subscription to news when registering on the site. The same glavbukh, for example, also has a specialized forum with a fairly broad coverage of accounting issues. There you can find answers to questions that arise during the training or ask your own question and get an answer from a more experienced accountant. But with all this, the Tax Code of the Russian Federation and the Federal Law “On Accounting as fundamental documents should become your reference books.

How much can a freelance accountant earn?

Whoever tells you that working as a freelance accountant is financially much more profitable than an accountant in the office, do not believe it. Freelancing is individual. It all depends on how actively you are looking for a customer and how much time you are willing to devote to work. For example, an article in a specialized magazine can be sold for 2-3 thousand rubles. If you are submitting a report of a private entrepreneur, then this is 3 thousand rubles. but once a year or a quarter, if this entrepreneur has employees, then this is already from 3 thousand rubles. monthly only for personnel records. And you can find an LLC for service with a price of 15 thousand rubles. and there can be 5-10 such LLCs and their service will take about 35-45 hours a week. All prices are conditional and still depend on the region. The main advantage of freelancing: Your earnings and the amount of free time depends only on you.

The main thing is not quantity, but quality

In any case, to ensure normal earnings, like any other freelancer, an accountant must have more than one customer: for example, he submits a quarterly report to three private entrepreneurs, writes 2-3 articles for a magazine every month, conducts webinars and, in addition, maintains a full account of two - three enterprises. Agree that this is a considerable amount of work and sometimes it’s just physically difficult to remember everything.
Here are some simple tips to help you:

1. Whatever the customer asks you to do, duplicate entries and phone calls with brief abstracts in the diary and cross them out as you complete them.
2. Create your own personal tax calendar - when, where and how many returns to file, as well as what taxes to pay (this can be in the form of a table or list with space for notes).
3. If you are running webinars, you will have to visit special forums to track the most common questions that accountants have.
4. If you run several enterprises, try to choose with the same type of activity: for example, foreign economic activity, services, trade, work with the end consumer or wholesale, it will be easier for you to keep track of changes in legislation and less time will be spent on it. In practice, this is of course difficult, but if you decide to do freelancing seriously and for a long time, then over time it is possible.

Believe in yourself, don't be afraid to try. There are many situations in life when it is easier to lose a little in earnings, but to create such working conditions under which you will feel more comfortable. And maybe vice versa: freelancing is your way to reach a new level of income.
Believe in yourself, try hard and don't be afraid to try.

“How can an accountant make money on his knowledge (Basic course)? A book that will help you start your business Andrey Tarakanov Project "Accounting as a business" ...»

-- [ Page 1 ] --

How to earn

accountant

on your knowledge

(Basic course)

Book - to help you start your business

Andrey Tarakanov

Project "Accounting as a business"

www.profitvector.ru

PROFITVEKTOR.RU [email protected]

What and for whom is this book about……………………. ………………………………………

Is it so scary to be an entrepreneur.……………………..…………...

How to get started as an accountant

Will they buy your idea.………………………………………………………...

The main secret of a successful business ……………………………………….…….... 19 Why services are more difficult to sell……………………..…………….……… ……. 25 11 golden ways to attract customers to your services .......... 28 Building a sales system that sells

How to take control of your business

How to start your own business without being an expert…………..…………………….

Mastering the accounting program in 1 day ..............................

Skills to beat the competition…………..………… Final word………………………………………………………........... ....

PROFITVEKTOR.RU [email protected] What and who this book is for The book you have just downloaded is one of the first attempts to describe the ways and methods of promoting accounting and consulting services.

This is not a collection of theoretical discussions from marketing textbooks or university programs, but a set of specific practical recommendations for those who are already running a business in this area or are thinking about how to start one.

Professionals will find here ideas for more successful development of their business, as well as new ways to increase their sales and profits.

Beginners will receive much-needed instructions for action, with the help of which they will finally be able to decide and start their own business here and now.

Even those who have absolutely no work experience will find some useful practical tips here.

The purpose of the book is to help the reader get a concrete positive result. Moreover, the result is guaranteed. True, subject to the actual implementation of all or part of the methods described in life.

PROFITVEKTOR.RU [email protected]

–  –  –

My name is Andrey Tarakanov. Almost from the very beginning of my career, like most employees, I often thought about how to become a freelance entrepreneur. I dreamed of gaining financial independence and doing what I like.

In fact, various life circumstances and my own indecision all the time delayed this process.

Dreams about my business remained dreams until life forced me to act.

Excessively risky game in the stock market brought me to the edge of the financial abyss, where I no longer had a chance to retreat and moved from theory to practice.

At first, everything was far from smooth. Some projects succeeded, but more often they failed.

The problem was that I didn't have a system. Everything was more like a one-time part-time job than a serious business.

However, it has allowed me to gain hands-on experience and make my mark in a variety of activities, including providing accounting and tax services.

–  –  –

I want to thank in advance everyone who will leave their review of this book on my website and recommend it to their colleagues, acquaintances or friends.

–  –  –

It just so happened that we live in a capitalist society, according to the laws of which people are divided into two types: entrepreneurs (they are also capitalists, in the words of Karl Marx) and wage workers (working class), whether you like it or not.

Accordingly, the question arises: for what reason do some people become entrepreneurs, while others sell their time for money (salary)?

The question, frankly, is not simple and lies, by and large, in the field of human psychology.

–  –  –

If you conduct a survey among representatives of both types, in most cases you will get answers in favor of that life position, which the polled subject represents. Of course, in both groups there will be those who are not satisfied with their current situation, but in the general mass the answers will be as follows.

Entrepreneurs will tell you that they sincerely do not understand how you can work for a salary for someone else's uncle, and even your entire conscious life.

The hired worker will prove that doing business is very risky and therefore it is better to get not very much, but steadily.

It is interesting that in their own way each of the representatives will be right. Therefore, it will be practically impossible to get an unambiguous answer that will suit all parties.

However, let's go in a simple logical way.

According to statistics, 80% of the business ceases to exist in the first year, and the remaining half is eliminated in the next 5 years. Thus, the riskiness of entrepreneurship is obvious and is confirmed not by bare arguments, but by concrete figures. On the other hand, there are the remaining 20%, who at least at first are more or less doing well.

The question is, what are the chances of being among these 20%, or even better - 5% of truly successful people?

Let's consider two opposite points of view.

A typical working-class person will give you the following reasons for not doing business:

–  –  –

It is risky, at any moment there will be a default and a financial crisis;

I have no entrepreneurial streak, no inborn ability or talent to do business;

Need initial capital;

The market has long been divided, there are no places left, it only gets worse further;

No time;

Need an experienced partner;

It is impossible to earn honestly, all entrepreneurs are swindlers;

Need connections;

It is in our city, village, village that it is impossible to do business;

Add your item(s);

_________________________

_________________________

_________________________

_________________________

–  –  –

Now consider what an experienced businessman will say to this:

Any person can do business, regardless of gender, age, religious views, social status, etc.;

A successful business is a set of correct, consistent actions, independent of genetics and so-called innate talents;

To start a business, initial capital is not necessary, there are too many successful examples to call it an accident;

In any market, at any time and with any level of competition, you can start and build a successful business;

Studying at the university is optional and sometimes even harmful, knowledge without practice is useless;

You don’t need a partner to start, you can and should start on your own;

Connections and "roof" is not needed;

In any, even the most provincial town, you can start your own business thanks to the Internet. Today, even in a village with 2 houses, you can start a business;

If you do not start doing here and now, "later" may not come;

There are hundreds of thousands of examples of honest yet successful businesses;

A crisis is a great time for new projects and overtaking competitors.

As you can see, the views are diametrically opposed. And they differ in essence only in how much one or another person is convinced of what he is talking about.

–  –  –

Now, let's move on to a specific case. An accountant who works for a salary in a company and the owner of a company who provides accounting services. What is the difference?

If you do not take into account the level of income and functional responsibilities, then the difference between these people is only in the worldview.

The entrepreneur, with a high probability, was once also a simple staff accountant and had the same chances of becoming an executive or a businessman as his colleagues.

So how much did he become one even then, but his office colleague did not?

Here we return to the above list of questions about how to start a business.

Thus, until the worldview is changed from worker to entrepreneurial, starting a business is really dangerous and risky!

–  –  –

The only thing that both sides seem to agree on is the advantage of doing business over working for a salary.

1. You are your own boss, you do what you think is necessary and right.

2. Manage your own time. No need to be afraid every day not to have time to check in with a card at the entrance. You plan your vacation the way you want.

3. The level of income is practically unlimited. There is always an opportunity to expand or invest in other projects.

4. If your business is a hobby or passion, then you do what you love and get paid for it.

5. You have more opportunities to support loved ones and help people.

6. Benefit society, create jobs, develop government programs, etc.

Even this list is enough to understand which option is better.

Although, there will immediately be skeptics who will say that this does not happen, where can we go, etc.

(see p. 8 table with the answers of the hired worker).

Unfortunately or fortunately, it has always been and always will be. Some are trying to change and make the world around them better and more interesting, while others resist this with all their might, discuss, gossip and even worse - they put spokes in the wheels.

–  –  –

This does not mean that those who honestly work every day from 9 to 6 are the brakes on progress. The only problem is that this type of people simply do not believe that anyone can become an entrepreneur, regardless of the availability of initial capital, time, education, etc.

Now answer just two questions. What type of people are you now and what is better and more interesting for you?

Mechanically perform work or bring your own ideas to life, making the world around you and your loved ones more varied and happier.

Obviously, the second option is preferable and all that needs to be done is to get rid of fear and take action. How exactly, I will tell you in this book.

–  –  –

I must say right away that we are talking not only about the provision of classic accounting services, such as maintaining and submitting reports. Under the entrepreneurial activity of an accountant, I understand the totality of services that are somehow connected with this area.

It could be:

Writing books on accounting and taxation;

Conducting courses and seminars, including via the Internet;

Consulting services in its purest form on a variety of issues (tax deductions, registration of enterprises, reporting to social funds, accounting for fixed assets and a great many other sections);

Creation of clubs, associations, circles;

Organization of conferences and exhibitions;

Publishing newspapers and magazines, both online and in traditional format;

Development and sale of software;

- ___________________________ (write your own version);

–  –  –

And this is not a complete list. It is enough to show imagination and find what is close and interesting to you. It is possible that over time you will be engaged in several areas at once. And it is right.

Now let's assume that your decision has matured. The question immediately arises, where to start?

Go to register a company or an individual entrepreneur?

Go to advanced training courses, because how can you offer services if you don’t understand them yourself? Or maybe another month or two to better master this or that accounting program, otherwise how will I cope with the additional amount of work?

The answer is no!

You don't have to do all this. Otherwise, you will simply get stuck in trifles and dreams of a free future will remain dreams. Such an approach can only add new doubts and questions, than actually move things off the ground.

The best way is to start acting without delay.

How is it shown? This does not mean that you need to urgently quit your job and, after submitting a banal ad in the newspaper “I provide accounting services”, sit and wait for the clientele. Everything must go in stages. Although there are certainly extreme people who are ready to take and burn bridges, however, such an approach will still be too risky.

The ideal option is to start combining the main place of work with the so-called hack work. Many of you probably do this. That some

–  –  –

acquaintances have opened a company and do not know what to do after registration, then a friend of a classmate asks for advice from the series, which is better than an individual entrepreneur or LLC. An old neighbor, knowing that you are an accountant, constantly pesters with questions about pension insurance, or you randomly volunteered through acquaintances to help file accounts for a certain LLC whose management does not know what they want.

But so that the work - hack is a well-functioning system for finding and servicing customers that are convenient for you, not everyone succeeds. I would say that there are just a few of them.

Therefore, the first step is to clearly define in which particular area you are comfortable working.

The main thing here is not to make another common mistake.

Surely, you were visited by various ideas. Conditionally, but it would be nice to publish a brochure on VAT refunds or create a website discussing the problems of the work of the FSS offices in Penza. This is all great, with one caveat. Do other people need it?

You can have 1000 and 1 idea, and if it is not in demand on the market, then you should not meddle there, at least at the initial stage.

–  –  –

Will buy your idea.

To answer this question, it is necessary to conduct a preliminary study, and not a very complicated one. I will not torment and tell you 5 working chips.

1. Go to a special website of the Yandex search engine http://wordstat.yandex.ru and in the search field keywords(those words that people type when they want to find something on the Internet) type the topic you are interested in. For example "VAT refund". If on this topic the total number of requests is several thousand, and preferably tens of thousands, then this is a sure sign that this topic excites many people.

This means that these people have a problem that you can help them solve, and they, in turn, will be willing to pay for its solution. You just have to offer them your services in the right way. How? We will talk about this throughout the book.

“From a business point of view, the most interesting thing is what brings more value to my clients. My business is driven by my clients. They ask me something and I do it to them.

Andrey Fedorov (founder and head of the Beznalogov company, Moscow)

St. Petersburg)

–  –  –

2. Analyze, again with the help of the Internet, the availability of books on your topic. For this, sites of large bookstores such as ozon and bolero are suitable.

See if there are such books.

3. Find and compile a list of the largest sites, forums, mailing lists, groups in social networks, blogs, LiveJournal where, as they say, your target audience hangs out or people who may be interested in this topic in one way or another.

4. On the websites of training centers, forums with announcements of educational events, find seminars, courses, trainings and other forms of education on your topic. This will give you an idea of ​​the approximate cost of services.

If people confirm their desires with hard cash by signing up for such courses, then this is the best indicator of effective demand.

Even better, enroll in one or more of these courses to learn the methodology for selling them and at the same time improve your skills.

Here you may have a question. But how can I sell my topic if I myself (a) do not really understand it. There is no contradiction. Everything is correct. We will definitely talk about this, but a little later.

5. Study the subscription list of mail and Internet catalogs for the presence of periodicals on your topic or where such a topic can be covered.

Newspapers, magazines, digests, etc. Roughly estimate the total circulation of all publications.

If, in addition, it turns out that specialized exhibitions and conferences are held for your set of services, then in combination with the five research methods listed above, this will give you additional

–  –  –

confidence to take action in this direction. This is very important, especially for those who do not dare or do not fully believe in the need for a new path.

I promise that at first it will be very uncomfortable, but at the same time, completely new sensations will appear that cannot be put into words.

This can be compared to extreme sports.

It is impossible to explain in words what sensations a person experiences when jumping with a parachute or cutting through three-meter waves on a surfboard.

The main enemy is laziness and the desire to stay in the usual comfort zone. It will be very difficult to change the traditional way of life and start living in new system values.

Old habits and attachments will pull strength from you and try to drag you back to the past, where you come to work at exactly 9 in the morning, receive another incomprehensible task from your superiors and wait for 6 o'clock to catch a minibus or train.

Only after you understand which direction to go and at the same time it is clear that there is a demand in this direction and people are already buying similar products, we proceed to the next stage.

–  –  –

One of the most common mistakes is to start a business with technical issues, when the most important task is to find customers and sales. If the latter is not there, then no matter how well you understand your subject or possess any technical skills, have the most prestigious certificates and crusts, there will simply be no sense in this.

To technical matters may include the following:

Registration of a company or individual entrepreneur;

Purchase of computers and various programs;

Office rent and furniture purchase;

Creation of a complex site with expensive promotion support (SEO);

Another advanced training or even worse than the second - third - fourth higher education.

–  –  –

All this is certainly interesting and important, but it has nothing to do with a successful start in business.

Your first and most important asset is your customer base.

Without a client base, it is at least illogical to bear the costs of renting and official registration.

If you incur any expenses at the very start, then let them be directed to the search and formation of a client base. In fact, these are not even expenses, but your investment. They can be compared to a deposit in a bank, which will bring a stable income in the future.

At this point, I always hear the following statement from listeners. In order to start your own business, you need initial capital. Moreover, rarely anyone can name specific numbers. Usually they say: "a lot." Although no, in one of the interviews they gave me the exact figure: "200 thousand rubles."

And now let's estimate how much you really need and need in general.

It all depends on the approach. If you live in standard categories, then most likely you need the initial capital. If you are ready to change and act in a new way, even if it contradicts your previous beliefs, then you can do without a starting amount. Moreover, history is replete with examples when people started not only from scratch, but generally from a minus.

Your obedient servant, for example, started just like that.

–  –  –

In most cases, it is even harmful for a psychologically unprepared person to have initial capital. Most likely it will be wasted.

Why think if you have money? Problems will begin when there is no more money and the old song will play again: it is dangerous to do business, the market is divided and everyone around is to blame.

It's just great if there is no initial capital. Great if you're also in debt. This incredibly mobilizes forces and makes you think about solving the problem in a non-standard way. Just what we need.

Are you outraged? Understand!

Let's do a little test.

Please write right now at least 5 points on the topic - what will you do first if you have 100 thousand rubles of initial capital? At the same time, you need to start your business right now. For example, provide accounting services.

1.__________________________________

2.__________________________________

3.__________________________________

4.__________________________________

5.__________________________________

–  –  –

Let me guess what's on this list.

To study thoroughly the subject of the provision of services - how and what to do.

Register a company. Rent an office. Buy software from the 1C series and legal systems. Submit an advertisement.

Of course, I cannot guarantee that everyone will answer in this way, but I am sure that there will be many such, and most will not even complete this simple task, even though I asked for it.

In this list, we see nothing less than a very common supply-to-demand approach. In other words, at first we study for a long time and put our efforts into creating a product, and only then we sell it.

The main secret is that you do not need to create anything - first you need to sell.

If there is a demand, then it will not be difficult to adjust the supply to it. This principle works especially well in the service sector and in particular in our favorite profession of an accountant-consultant.

If you found clients for your services while still an employee in the office, what might be the initial costs? There can only be a fear that you will not be able to provide these services with high quality or on time. And this is another problem, which, if you think carefully, is quite solvable.

Now the situation is different. You completely immerse yourself in a certain topic or issue and begin to study it intensively. You think there is a demand for this service.

–  –  –

A month or two pass. You have thoroughly studied your topic and enter the market with it. You offer here, then there, you advertise, but as a result, no one buys.

–  –  –

This is just the case when they try to pull the offer on the demand, and then they are surprised - How is it?! It seems that everything was done correctly and the initial capital was there, but there was no result.

Of course, I will not dissemble that without any initial capital, it will be possible to quickly start from a zero position. I will say this, costs within $ 300 will be considered zero.

Almost everyone is able to accumulate or set aside such an amount for a start, and if they are lost, they will not be very upset.

For radical skeptics, I will add that there are hundreds of thousands of examples when a business started without any start-up capital at all. In this case, the launch process will simply be somewhat stretched in time.

–  –  –

The main difficulty in selling any services, including accounting services, is that the client needs to make sure that the consultant is highly qualified. He wants proof that you are an expert in your field. Moreover, it is important that he believe in it, but is it really the tenth question.

After all, who, in principle, can be called an expert?

Someone who holds a professional accountancy certificate? Someone who has completed accounting courses or is fluent in 1C? Or maybe just an intelligent person who is able to study the tax code or its separate chapter in a week?

As you can see, regarding the understanding of the client, essentially any person who knows at least a little more than himself in matters of accounting and taxation can be called an expert.

Accordingly, the entire sale of services is reduced to the following. Prove to a potential client that you are that expert. After negotiations or an advertisement, the client must be sure that by entrusting the conduct of business to your company or to you personally, he will not have problems.

Thus, it is not worth delving fanatically into self-education in your specialization, thinking that without this knowledge it is inconvenient or impossible to sell.

If you sell a service to a client, say, to restore the accounts of a specific type of activity that you have not encountered before, then I give you a hand and a leg to cut off that you will find a way to perform it.

–  –  –

In the end, this is a question within your competence, and not about growing carnations in the conditions of the polar night.

Therefore, your main task at the initial stage is to form a convincing image of an expert in the eyes of a potential client.

How to do it?

The answer is simple and complex at the same time. I'll explain what's the matter.

Simple, because the set of ways to attract customers is itself simple. But it is difficult, because these methods must be applied or, more simply, done, moreover, constantly and regardless of the mood and external factors. And doing it is just what everyone does not like. That's the way man is. Even if he needs it and he understands that it will give him a result, he will postpone until the last moment.

Everyone needs a magic phrase or some super-way thanks to which in an instant everything will start working by itself and you will only need to occasionally come to the bank for money, and ideally not to go at all and do everything while sitting at the computer.

Therefore, if this book is not just another reading instead of a series for you, but a reason to finally take it and change something in your life or business, then you will need to stupidly take it and do it without asking why and why.

When there is a result, and it will definitely be, you will understand.

And one more important note. For those who think that now I will tell you 1 magical way, thanks to which you will get rich in a short time, I hasten to disappoint - there is no such way!

–  –  –

The way to increase sales and build a sustainable business is through the use of dozens and even hundreds of ways that you need to methodically implement in your business.

Let not immediately, but gradually, according to the plan, you must do it. For example, the largest American retailer Wall Mart (for those who are not familiar, a kind of analogue of our Pyaterochka) uses over 300 ways to attract customers to its store.

And most aspiring entrepreneurs want to be given just one super - a way that will make them happy and customers will line up.

As I said earlier, selling services is quite different from selling goods, so the ways to attract customers here will also be more specific.

Once again, your first priority is to materialize the service by positioning yourself as an expert in your subject.

–  –  –

1. One of the best and proven ways today is to create your own mailing list. How have you not heard of this?

Then immediately start creating it. In addition, this method is absolutely free.

Newsletter gives you the opportunity to create a constantly updated database of people who are somehow interested in your topic. This does not mean that each person will have to sit down and write a personal letter. Modern Internet services allow you to do mass mailing to subscribers with one click. Thus, you can always be in the field of view of the above target audience, give them periodically interesting materials, articles, audio, video and many other thematic and, most importantly, useful content for them.

Please note that this is not spam. Here, each subscriber voluntarily agrees to receive letters from you on the subject indicated in the mailing title. If for some reason he does not want to receive it, he will only need to click a special link and immediately unsubscribe from the mailing list.

So, sit down right now and come up with a title for your first mailing list, such as "7 Ways to Minimize Tax Audits"

or "How to successfully run a seminar on taxation in your city" titles are conditional and can be on a variety of topics.

–  –  –

“Most of my students come from mailing lists and contextual advertising.”

Tatyana Zubenko, Founder of the Accounting School project

http://profitvektor.ru/?p=300 I talk about how to choose the right names and make attractive descriptions of mailing lists at my seminars or at consultations.

It does not matter, even if you do not have these skills yet, the main thing is to take it and do it, and the sooner the better.

To date, there are several proven services, by registering on which you can absolutely free to start recruiting potential customers to your database. These are the www.smartresponder.ru, www.subscribe.ru, www.maillist.ru projects. In my opinion, the first service is the most convenient, but ideally you need to cover several. This increases your chances of expanding your subscriber audience.

2. Make your own website or blog

A blog, unlike a website, is your personal page, where you post as much information about yourself as possible. You hang out your certificates, diplomas, certificates of advanced training, passing all kinds of courses, etc. In general, everything that makes you an expert in the eyes of the client.

–  –  –

If your future or existing business is tied to a person, for example, a consultant or a private accountant at home, it is enough to have a blog without a website.

I immediately foresee a logical question: is it so difficult, am I not friends with a computer?

First, making your own blog is a lot easier than you might think. The Internet is full of video tutorials, again free, where they will clearly and step by step tell you how to make your virtual representation on the network in just 1 day, even if you are a complete zero in technology. With experience, this can be done in a few hours.

Secondly, the simplest blog can be made by third-party specialists for very little money. 1000-2000 rubles. However, if you are just starting out and you do not have that initial capital, it is better to go this way yourself. This will allow you to quickly make changes to the site and subsequently correctly issue technical tasks to your programmers.

I personally know one woman who has successfully figured out this issue and now teaches others how to make their own website or blog without special computer knowledge.

If you are interested, you can download her free course and start building your website today at this link http://www.vpered.ksvetusmlm.com/

–  –  –

Remember! Having a website or blog does not guarantee instant customers. Therefore, you do not need to order expensive author's design and complex animation. The main task of your website is to sell your service.

To do this, leaf through the book back and see what needs to be done. It is right to create an opinion with a site visitor - a potential client that you are the very expert that he needs and can trust.

Here are the main sections that must be on your website or blog:

Rubric about me (people are always interested in knowing the details about the personality of a consultant or company leader). Write your achievements there and post those very certificates and crusts. I don’t even see the point in talking about the presence of a photo, without it there’s nothing at all. Ideally, if you post your video message on the site. The effect will be multiple;

Reviews of your successful clients (only in no case should you invent these reviews, it will be immediately visible). As a last resort, just post a list of "our clients";

Answers to frequently asked questions section (your target audience probably has questions that they ask most often. For example, what to choose an individual entrepreneur or LLC, do you need an individual entrepreneur current account, and so on);

Special offers and promotions (always post your unique offers in the most prominent places on the site, for example, the first two months of work at half price, free consultations, etc.);

–  –  –

Fill the site with useful materials that will be really useful for your customers (electronic calculators, reporting calendars, video tutorials, interviews with experts and famous people. There are actually a lot of ways);

Be sure to place a subscription form to your mailing list on the site.

Do your best to get the visitor's back contacts.

Sell ​​on the site not your services, but your presentation. It can be a book, a video course, a presentation, consultations where you already tell the client what services you have.

This method is called the two-step selling system. We will talk about it in more detail a little later, but for now, without further ado, just remember that you cannot sell services directly.

Due to the fact that you can set specific phrases and sets of words that people drive into search engines, the level of the target audience is disproportionately higher than in ordinary advertising on the street or in the newspaper.

With a very high degree of probability, if a person typed in a search engine:

“how to submit the RSV 1 report for 2011?”, he is at least interested in this

–  –  –

topic. So, he can and should present services on this topic. With a competent website and sales skills, such a client has little chance of leaving without a purchase. The minimum program is to get the contact details of such a user in exchange for your free products or access to content of interest to him.

Here I want to add that the effectiveness of contextual advertising largely depends on the ability to compose advertising headlines. This topic is generally very large, and therefore in this book I will limit myself to only basic recommendations.

The days of “high quality at a low price” headlines are long gone. Experiment or hire experienced copywriters (people who professionally write sales texts).

I'm giving you an assignment right now. Right now go to http://direct.yandex.ru/ and create your first advertisement.

By the way, in the free video course “how to create your own website”, which I wrote about earlier, there is also a section that clearly and in detail shows how to submit your first contextual advertising.

–  –  –

4. Collect testimonials from your customers In addition to posting testimonials online, print them on separate sheets and hang it in your office or meeting room with clients. Returning to the question of the transformation of the client's consciousness of you as an expert.

Testimonials from satisfied customers are one of the most powerful and effective ways to make you an expert in the eyes of a customer.

5. Useful materials Be sure to write books, manuals, articles and other material that you will distribute at each meeting with potential clients.

Even if you print a small brochure or, in extreme cases, a leaflet that contains useful information for your client, this will be a great tool to attract customers for your services.

For example, such a case. The future entrepreneur plans to register an IP. I contacted you for tax advice. You explained everything to him in an accessible form and, in addition, took his contacts for a call or letter in the future, solemnly handed him a brochure with specific tips on how to register an individual entrepreneur and basic information about taxes, funds, opening a current account, etc. Be sure to indicate in the book their return coordinates and a set of basic services, and even better, a special offer. The client is guaranteed to remember you as an expert and, if a problem arises, will come to you for a paid consultation or accounting services.

–  –  –

6. Catalog of services In addition to the book, brochure, leaflets with advice, give your customers your catalog with a description of services. The description should be made according to the principle of maximum benefit and results for the client. There you can also put reviews of satisfied customers, preferably with their photos.

7. Business cards It would seem that everyone has business cards. Also advised me. There is something it is, but what business cards? What is usually written on business cards? Address, phone, position and company name in large letters.

Tell me, what does the name of an unknown company say to the client?

Yes, he doesn't say anything. The client wants to see his benefit and that you are ready to help solve his problem.

your name and contact details, and on the other - your brief commercial offer.

For example, on my reverse side it says: “Consultation as a gift to the owner of this business card!” And this is not her only option.

–  –  –

Also, don't forget to list a couple or three of your main services that sell best and are in demand. At the same time, you need to write, again, like everyone else. Instead of advice on taxation, write, for example, "I'll tell you about taxes in human language." Show your imagination, just don’t overdo it, you shouldn’t overload your business card with too much information either.

8. Placing banners on thematic sites where your target audience gathers

You need to hang up a banner not on accounting forums, as many do, but on those forums and portals where your potential customers communicate.

For example, if you provide services to a small business, then it makes sense to hang such a banner on sites about how to start a business and the like. There are quite a few of these on the web right now.

–  –  –

9. Placing ads in newspapers, magazines, media One of the simplest and most common ways. Works well in the regions. Here it is important to pay attention to the correct composition of the advertising text. No need to write in advertising I provide accounting services.

call for free by phone ... ". Again, the time for flashy headlines like “best services at low prices” is long gone.

10. Conducting seminars and presentations Now various seminars, trainings, presentations have become very popular ways of bringing information to potential customers.

Especially popular are the so-called webinars. These are the same seminars, only conducted via the Internet. Your listeners don't have to travel anywhere, just have internet access and headphones.

On your part, there are no costs for renting a room and special equipment. Webinars can be held on special sites, and for free.

–  –  –

Of those that I personally and thousands of other Internet entrepreneurs use, I can name the sites www.wiziq.com and www.webinar2.ru.

All you need is to gather the audience for your seminar at a certain time. Even if someone doesn't show up, you'll have the participant's contact information provided during registration and you can send them the recording. And then offer your services.

–  –  –

Because it's a very effective way to show your audience that you're an expert. Telling useful information to your customers live and answering their questions, you significantly increase their confidence in your person. It is an order of magnitude easier to sell a service to such customers than to a person from the street.

It is noteworthy that you conduct webinars for free and, accordingly, advertise them in newspapers, the Internet, catalogs, business cards, etc.

Many of the readers will now be outraged. Well, here's another, will I tell my secrets and knowledge to someone for free? That's it. This is how 99% of your competitors think. The best of them understand the advantage of such a scheme and therefore successfully use it.

–  –  –

So that this information does not just remain in your head and is forgotten over time, it is important to take and announce right now a set for your first free webinar on a topic that excites your customers. If you recruit at least 15-20 people and give them quality material, at least 2 of them will become your clients.

–  –  –

According to the same scheme, live seminars, presentations, distribution of samples, etc. are welcome.

With all this, it is extremely important that your services are really of high quality and meet the stated and even slightly exceed the expectations of your customers.

11. Posting Resumes on Job Sites This method has shown surprisingly good results among my students. Initially, I spied it in the correspondence of accountants on the forums. Since there were a lot of positive reviews in favor of this method, I decided to add it to the list as well.

I will quote one of them:

“Over the course of three weeks, I posted (and updated) my resume on about 10 sites like this one. Also on Tuesdays and Thursdays (I don’t know why, but these days were the most productive) I looked through the offers of employers. I sent my resumes to those I liked. By the way, for some reason I received decent enough offers (about 6-8 per week). So go over your resume again and have a little patience."

http://www.superjob.ru/

Indeed, in last years there are many sites